Episode Transcript
[00:00:20] Speaker A: Hey, this is Lacy with smartcast, and I'm here today with Emily, our nurse practitioner at Smartskin. And we just had the amazing opportunity to be able to go to Huntington Beach, California, with our partners, Skinmedica, and tour their lab and get to do some ongoing training with our team and get to meet some of the top accounts across the country and learn a lot of really cool tips and tricks and get to see a sneak peek of what's to come at smart skin. So we're excited to talk to you about it today. Emily, tell me, what was your takeaways from this weekend?
[00:00:52] Speaker B: Well, my favorite part was definitely formulations. So, like Lacey said, we got to go into the lab, and it showed you not only the chemistry component of it, I guess, but then, like, the formulation. So it was really cool to kind of see basically the people that are making these products for us. And, you know, they had all kinds of cool things around the lab that we got to see. They were specifically going over the new Ha formulation and kind of showing us the breakdown of how it's different from the old formulation.
I also really liked the different kind of breakout groups that we did specifically centered around Allie and how that's kind of shifting a little bit of how we, you know, it's going to be great for our clients. At the end of the day, there's going to be a lot of positives that I think they're really going to like with the benefits of it.
[00:01:29] Speaker A: Yeah, I mean, and I think that it was definitely smart of them to make sure that you had somebody on the business side and somebody on the science side. Although we both kind of have a little crossover with our roles at the practice, I am definitely a science nerd when it comes to formulation, and I get excited about the ingredients and all of that. And, of course, you get excited to learn more about the business side and Ally and how the ins and outs and the reporting and all of that, how that goes. And so it's also really fun to connect with other business owners and other successful practices. And, I mean, down to, like, we learned the most unique trick on how to get t and s, the t and s to pump.
[00:02:06] Speaker B: So we've never tried that.
[00:02:08] Speaker A: I know. So, t and s. As many of you know, if you've ever had t and s a plus, sometimes you can't get the dual pump for both sides to pump out. And one of the accounts there taught us, if you put your finger over both holes and then push it down six or seven times, that it pops that little bubble, and then both sides come out of perfectly. And we tried it when we got back. Cause we had one sitting on my desk and we were like, oh, my gosh, it really works.
[00:02:32] Speaker B: Like buddy the elf.
[00:02:32] Speaker A: Like, look, I know. And so I got to show Jessica, our retail specialist, that we learned that trick, and she didn't even know that that was a thing. So it's really cool when you get to, like, put some of the best and brightest in the room, like, what you come up with, and, like, some things that they figured out along the way. So I love the opportunity to be able to connect to other accounts, and you make, like, a little network and friends and connections within the community that you can lean on each other. So for me, that's one of the most impactful parts about these opportunities. And, of course, going to the lab and getting to see some future formulations that they're working on, getting, like, a little sneak behind the curtain. So we can't tell you about that, but what we can say is it's going to be a line extension of an existing product line. Product line that they have.
[00:03:19] Speaker B: It's so hard to, like, know a secret and to not want to tell.
[00:03:21] Speaker A: I know. I am personally really looking forward to it because it's going to be that amazing.
[00:03:25] Speaker B: It is going to be amazing. I'm excited. I hope there's a lot of other things. Remember how he asked, that's one cool thing I feel like about skin medica is they always are welcome feedback. So, you know, he kept asking, like, what's a product you guys would want to see? And, you know, if there was something you could change, what would you change? I think they really do focus on trying to be the best company that they can be. And I love that they constantly accept feedback and, you know, take constructive criticism really well, for sure.
[00:03:47] Speaker A: I mean, to be such a huge company that Abbvie is, I mean, AbbVie acquired Allergan several years ago, which originally acquired Skinmedica. It's still a very small company.
[00:03:57] Speaker B: Oh, it is. Yeah.
[00:03:58] Speaker A: And so it's really interesting and neat that, like, all of the different arms of AbbVie, they're able to work together. So they're able to formulate things and come up with things that most people would take decades to come up with because they can interchange that information. If they come up with something or find something unique in one department, they can walk it across the street to the other department and be like, we actually feel like you guys are going to benefit more from this. And so it's really neat to be able to see their campus and how they really work together synergistically. And then, like you said, they really do value our feedback and our advice and what our suggestions are and what our. Our patients are asking for. And so instead of just saying, you know what? Let's make this, and coming up with it out of their back pocket, they're asking the people that are truly in it with the client, with the patients, every single day, and what they need and what they're asking for.
[00:04:47] Speaker B: Yeah, I know. It was really interesting. And, like, they locked that thing down like Fort Knox, like, as you pulled in, and everyone, like, the driver had to show his id, and, you know, everyone had little badges. It was pretty. I was like, dang. Okay. Like, secret formula.
[00:04:59] Speaker A: Yeah. And this was not even their manufacturing facility. This is where they create the formulations and to meet the people that create the formulations. And how excited.
[00:05:07] Speaker B: Patrick. Shout out to Patrick. He was awesome.
[00:05:09] Speaker A: But it's so cute, though, because, like, they love the skincare line, too. They personally are using skin medica products, and they believe in it, and so they put everything into this product. And so it's really. It's fun to see in all of the science and the clinical studies and the data that they do in that they just really focus on final formulation studies is so impressive, because not everybody does that.
[00:05:36] Speaker B: No, for sure. I was really impressed. And, like I said, I like that they all went around and said what their favorite product was. Like. They'd be like, hey, I'm Patrick, and here's what I like. I just thought that was super cute. And, like, a nice little touch.
[00:05:46] Speaker A: Yeah. No, for sure. And they even had a Starbucks on their campus.
[00:05:51] Speaker B: And then there's another little hut. I'm pretty sure they do yoga or something there.
[00:05:55] Speaker A: Yes.
[00:05:55] Speaker B: Did you see it? It was, like, outdoorsy.
[00:05:57] Speaker A: Uh huh.
[00:05:57] Speaker B: I was like, wow. Okay.
[00:05:59] Speaker A: Yeah. And they made, you know, all of the meeting spaces beautiful, even on campus. And then we had some breakaway sessions when we were back at the hotel. We stayed at the cutest little hotel right across from the beach. And so that was really nice. And so they just had a little something for everybody.
[00:06:15] Speaker B: They did, yeah. And they put a lot of thought into it, because, like, all the little flower things that they had that people were taking pictures in front of, they were real flowers, and we got to see the floors, like, putting it together and very thought out, and I feel like they did a really good job executing kind of what their vision was. Like. It was fluid.
[00:06:31] Speaker A: Yeah. And I thought it was really cool, too, that they put us with accounts that were in our region.
[00:06:35] Speaker B: Yeah, that was great.
[00:06:36] Speaker A: And so we got to get to know the girls from Cahawba. They were amazing. Love them. The PA and the office manager. And it's so fun to be able to kind of just discuss with local business owners and, like, what's their favorite things or what things are they struggling with and be able to come together and that, you know, there's enough business for everybody and to to help each other, to share and help each other grow and to be successful. So that was really fun.
[00:07:02] Speaker B: Well, with them being in a Durham office, I think it was really neat because they had different takeaways than what me and you did, even though we heard the same thing, just because it's just a different type of setting. I really liked the people that we met from Kentucky. They were really fun. And I think they have five different locations. I can't remember their practice name, but it was really cool to kind of see different people's like, this is how we do it, and this is what we do and why we do it. And, you know, just coming up with different ideas and maybe even helping them with what we do.
[00:07:25] Speaker A: Yeah, well, I mean, and everybody's a different place in their journey in business as well, depending on how long they've been doing it and what lessons they've learned the hard way. Like, we have, certainly, and how many locations that they have and how many staff they have and how many estheticians versus injectors and just some of the things that we can help each other out because we've already been there.
[00:07:45] Speaker B: Yeah, for sure.
[00:07:46] Speaker A: And so it's really neat to have people come together in that way.
[00:07:49] Speaker B: The amount of states that had mid level injectors. I know we bring this up every podcast, and I'm not bitter. Everything's fine.
But it was pretty crazy. Again, everyone was blown away that we're still the only state, or they think.
[00:08:01] Speaker A: We'Re lying to them.
[00:08:01] Speaker B: They literally, when they look at us, they're like, what? And I'm like, yeah, no big deal. And then they look at me like, what do you do then? And I'm like, oh, okay.
[00:08:10] Speaker A: I do a lot. Do you have a purpose? Like, what is your job role there?
[00:08:15] Speaker B: Oh, my God.
[00:08:16] Speaker A: But it is really interesting, too. Like when you get together and you hear the different, you know, we had our legal team on the podcast just a week or so ago and talked about the different states and the different laser laws and like, you know, we have some capabilities with our estheticians in Alabama that Florida doesn't. Exactly. And so it's really interesting to me how each state is so different with their laws and their rules and regulations when it comes to medical malpractice and all of that, so.
But I had a really great time and I'm super thankful to Skinmedica. And I think that they always go above and beyond with giving us as much useful information as they can. And they're not just doing it to try to get us to buy something they aren't. Yeah.
[00:08:59] Speaker B: It was geared towards straight education.
[00:09:00] Speaker A: They truly want us to be set up for success. They want to give us the tools to do better. Of course, that is to their benefit, for us to be successful, because, you know, the better we do, the better they do.
[00:09:12] Speaker B: True partnership.
[00:09:13] Speaker A: But it is really great that they go above and beyond to make sure that they are thinking of everything that they can to help us grow, even in, like, our marketing and our SEO and our, you know, Google Analytics and the things that we can offer online to our patients and trying to reach all of our patients in an omnichannel perspective and to where that way we can meet them where they are and we can allow for them to purchase and educate themselves. The skincare in the way that fits them best and their lifestyle best.
[00:09:43] Speaker B: Yeah. And I feel like we're an ever evolving, like, group of people. You know what I mean? Like, I feel like every day it's something new, whether it's social media, you know, TikTok. I mean, things are constantly changing. And I think it's important to be able to kind of adapt with that and change with that. And I feel like skemedica does a great job of being able to kind of combine everything, and they have so many different channels that it's easy to kind of pick which one works best for you or your patients.
[00:10:05] Speaker A: Yeah. One of the things that I thought was really interesting when we were at dinner and we were sitting, you know, with our little table, and of course, we had Ching Chang, which is one of their product development specialists that I've known for several years now, and love him. Yeah, he's great. But we were discussing some of the adverse reactions with certain patients with specific products and how the region that you're in tends to have the same adverse reactions based on their climate.
[00:10:34] Speaker B: Yeah. Didn't he say, like, the same regions had the same problems with the same products for us? Net. Correct. Maybe because due to the humanity, etcetera. That was really interesting. And, you know, he has such a brilliant mind, and it was kind of cool for him to kind of break things down and, you know, the different maybe issues or even positive things that he's seen come from each of the different areas.
[00:10:53] Speaker A: But it's cool, though, because, like, you can tell him something that you're struggling with and you can see his mind working. He's like, how can we fix this? How can we correct this?
[00:11:00] Speaker B: Or why is he doing this?
[00:11:02] Speaker A: Yes, exactly. Like, just really, truly taking it into consideration and trying to make it better versus just coming, just being deflective. So you've seen, you know, companies in the past, you address an issue that you might have, and instead of taking ownership and saying, hmm, like, I wonder why that is. I want to look into that further and I want to correct it or, you know, dive into, like, what could be causing it. They want to deflect and say no, that you're not saying that. Like, they're almost gaslighting you.
[00:11:31] Speaker B: Well, yeah. And too, I think it comes down, like you said, accountability. I think that that's, you know, far in between nowadays. I feel like a lot of people kind of do that. It is important, especially in today's economy, et cetera, though, for that accountability, just to keep people loyal, you know, to your brand, to your everything, everything that we do.
[00:11:48] Speaker A: And I think, too, like, one of the biggest topics today is, you know, a physician dispense skincare product versus an over the counter. And, like, what's the difference? And why is it important and why is that expensive and all of that? And so I just think that most people don't realize that over the counter skincare products don't have to support any of their claims. It's like vitamins. They can say whatever they want. They don't have to prove it.
[00:12:13] Speaker B: Yeah, well, just cause TikTok says do it probably doesn't mean you should just do it. Like they said, there's a lot of people who will leave after a facial appointment, micro needling, et cetera. Go to Sephora, go wherever.
[00:12:22] Speaker A: Get Retinol over the counter, which you.
[00:12:24] Speaker B: Cannot use retinol with microneedling.
[00:12:26] Speaker A: Please don't use retinol post micro needling.
[00:12:27] Speaker B: It can actually cause, like, serious reactions, like, all these active ingredients, you know, vitamin C's. Aha bha's. Like, you really do have to be cautious, and it's no one's fault. Like, if you don't know you. But that's why we go to a trusted source. I'm not going to go to a grocery store for mechanic questions. Same concept is you want to make sure you go to people who do this every day and are really specialist in that.
[00:12:50] Speaker A: I think one of the biggest problems with most spas, I guess, in general, is that they feel like their patients are already investing in such an expensive treatment that they feel bad to suggest an expensive take home product. But it's our duty to explain to them the benefits of it and why it's so important, and even if they can't afford that one, to give them guidance on what specifically would be a good fit for them, because they just don't know. If they don't know, like you said. And so if we're not guiding them in how they're going to get the best outcome, especially if they're investing significant amount of money into specific packages like Scarlet laser, Genesis, micro needling of any kind, ipls, things like that, if they're going to get a. The best outcome, using the appropriate skincare is going to take them a lot further than over the counter skincare products, or worse, using something that's not appropriate post procedure.
[00:13:48] Speaker B: Yeah, and that can actually be really bad. I mean, we've had a couple people, not from ours that had treatments necessarily with us, but like, from other places come in that we've had to kind of backpedal and kind of, you know, try to find something with ultrasound or whatever to kind of help them come over, you know, the symptoms that they experienced after having that and using those types of products. I mean, you saw, I did a skin pen yesterday and I was red and I used nectar and I feel like I don't even look like I had a skin pen.
[00:14:11] Speaker A: Yeah. Well, I mean, I think, too, it's really super important that when you're researching which practices you're going to go to to have certain things done. Like, I would just highly recommend that you don't go anywhere and have anything done with anybody that doesn't know how to treat any potential side effects.
[00:14:25] Speaker B: Credentialing is important.
[00:14:26] Speaker A: Yeah. So, I mean, like, our team doesn't do anything that they don't know how to fix a problem.
[00:14:32] Speaker B: Yeah.
[00:14:33] Speaker A: So we do so much continued education and training and adverse reaction training, and we have protocols and we know exactly how to treat things. And you might get an aggressive treatment or you might have, you know, something happen, but we're going to be calm, cool and collected about it because we know exactly how it's going to turn out and we know exactly how to treat it. And, you know, adverse reactions, unfortunately, are going to happen because people are different and their environments are different, and their medications are different, and they just have unforeseen circumstances of underlying, you know, autoimmune disorders and things like that. But you just want to make sure that your technicians are prepared to help you in the event that there is any sort of adverse reaction.
[00:15:13] Speaker B: Makes you feel calmer. I feel like when you know that someone has your back and knows what to do, like, you're not as panicked about it. So. Yeah, no, I agree.
[00:15:19] Speaker A: If there is a problem, that they can fix it.
[00:15:21] Speaker B: Yeah.
[00:15:22] Speaker A: And then another really cool thing that we talked about this weekend was exosomes. So, traditionally, with exosomes in our practice, we've used exosomes specifically for anti inflammation. So post procedure of skin pen micro needling, scarlet micro needling, and things like that will include a pre and post procedure and an exosome serum during the treatment.
And, you know, as many of you don't know, exosomes are basically an envelope that carries a messenger, and you can have it do things like hair regeneration or skin regeneration or anti inflammation, things like that. But the ones that we've always used are from Xoe, which is our partners at AMP, and it's specifically for anti inflammation, so it dramatically reduces their downtime and helps speed up the recovery process. But now there's a lot of new discussion about exosomes just in day to day skin care treatments. I know that Xoe is working on a daily serum. We learned that at the master the owner summit in Miami, which Mary Margaret and I will be on in the next week or so to discuss that trip, which was amazing. Back to lots of awards.
[00:16:31] Speaker B: Four, right?
[00:16:32] Speaker A: We won three awards. We got the diamond partner, the Scarlet partner of the year, and the collagen pen partner for the year. So we're really excited about that. Such an honor. We love all of our amp stuff, but there is more discussion about using exosomes in your daily skincare routine. And so they did discover that the original recovery complex from skin Medica has over 11 trillion exosomes in it, which is crazy, which is wild, because it's.
[00:17:00] Speaker B: Like a 20 year old product.
[00:17:01] Speaker A: It is. And they were like, up skirt.
[00:17:03] Speaker B: Bring it back. Plot twist.
[00:17:04] Speaker A: Bring it back, plot twist. We were like, wait a minute. Didn't we upgrade that? And they were like, yeah, but, yeah, it's got some goodies in it that we forget that we didn't realize until they had the technology to discover it. And so now, of course, they're doing studies on the TNS now.
[00:17:18] Speaker B: Everyone's like, so so about the formulation.
[00:17:20] Speaker A: Of the new one, because, you know, personally, I couldn't use the ph marker because of the red, and it irritated my skin and I couldn't. I can't do smells.
[00:17:30] Speaker B: It is kind of interesting.
[00:17:30] Speaker A: The traditional recovery complex was red with a ph marker, and it did have a smell to it. But for the people that really enjoyed that, it will be available for purchase on our e commerce store with Skinmedica. So if you want 11 trillion exosomes in your daily skincare routine, you too can be the proud owner of a recovery complex.
[00:17:48] Speaker B: Yeah, I'm excited. I mean, and not even that. They were explaining to us, like, how that they can still be used together and, you know, that there's different.
[00:17:56] Speaker A: Create a powerhouse.
[00:17:56] Speaker B: Exactly. Yeah, it's like a booster, 100%. And they're like, you know, they're geared towards different age groups anyway. You know, t and s recovery is post procedure or for, like, maybe your younger generations, where you're kind of preventative versus, you know, TNS advanced plus is more kind of geared towards, I don't want to say older generations, but maybe aging skin, it kind of helps you go back.
[00:18:14] Speaker A: Exactly.
[00:18:15] Speaker B: Yeah. So that was kind of neat that they both have their place, and again, you can combine them, which is even, you know, even better.
[00:18:20] Speaker A: Yeah, even more betta.
[00:18:22] Speaker B: More betta.
[00:18:23] Speaker A: So with the TNS, of course, it's powered by growth factors and Peter complex, and then the exosomes are in, potentially both. But we also are learning that they're doing some studies to see if using the recovery complex along with the TNSA plus is going to increase the effectiveness of the TNSA plus as well.
[00:18:47] Speaker B: It makes sense, but again, we want to see the science and the data.
[00:18:50] Speaker A: Yeah. Which they, of course, are doing. And, you know, that takes a long time to come up with those studies just because it's a time consuming.
[00:18:59] Speaker B: When they want it to be perfect, they want to make sure that they execute.
[00:19:01] Speaker A: Yeah. And so another thing, I know we've talked about this on the podcast many times with skin medica specifically, but, you know, traditionally, when you're coming up with a formulation for even a medical grade skincare, you're looking at maybe ten to eleven different variations of a product before they come up with that final formulation to where I think that they have, like, over 100 original.
[00:19:21] Speaker B: I took a picture, remember? Cause it was like, in the lab, it was on the wall, and it showed, like, the breakdown of, like, how they got to where they got.
[00:19:27] Speaker A: Now, I want to say it was like over 100 different variations.
[00:19:30] Speaker B: 100 plus, and then it says they subtract some ingredients, like 30 ingredients from whatever it starts off, and then they do 125 prototypes. And then from the prototypes, it goes down to, like, you know, smaller, smaller, smaller, until they get that perfect formulation.
[00:19:43] Speaker A: So, and when we say final formulation, that means that they're saying that this is the clinical study and the claims being made on all of these ingredients together and how they work together. So with other skincare products, they can say that this is the claim or the study that they've done on only one specific ingredient, and that's the claim that they're making for that overall product. But sometimes two good things can cancel each other out. So if you don't have ingredients that play well together, it can actually devalue and denature the effectiveness of that product line. And that's why skinmedica does testing on their final formulation, to make sure that they're telling you the true story of what you're actually getting. Whenever you. It's like, going to look at houses and they show you the potential model. They show you the model home.
[00:20:32] Speaker B: Not the same.
[00:20:33] Speaker A: You're like, oh, you get so excited, and then they're like, but this is what you're actually getting. And it's like the basic builder grade.
[00:20:38] Speaker B: You have to pay a bunch, bunch more money in order to get the nice. Yeah, it is. It's kind of disappointing. You're like, oh.
[00:20:43] Speaker A: You're like, um, that's not. That's not as exciting.
[00:20:46] Speaker B: My favorite word. That's not fair.
[00:20:47] Speaker A: Yeah, you do like that word.
[00:20:50] Speaker B: I want everything to be fair in life. It's not, but I'm learning that slowly.
[00:20:54] Speaker A: Yeah, but if you use skin medica.
[00:20:55] Speaker B: And we'll be fair, literally. What's your favorite skin medica product?
[00:20:58] Speaker A: My favorite is the TNSA plus and.
[00:21:02] Speaker B: The golden girl, if you will.
[00:21:03] Speaker A: Yes. She is my queen.
[00:21:06] Speaker B: That's what member someone this weekend was referring her. They were like, this is my queen product. I will never not want this. Oh, another thing. Sorry, plot twist. The lady that helped formulate the TNS.
[00:21:15] Speaker A: Mm hmm. Yeah. Gail.
[00:21:16] Speaker B: Yes, Gail. She is cool.
[00:21:18] Speaker A: She's amazing.
[00:21:18] Speaker B: She has grandkids, and I'm like, I want to be your grandkid. I mean, she was talking about some really, like, she just was cool, a cool person, and she's so smart, and she was showing us those before and afters of, like, the burn victims and stuff. I was amazed by that.
[00:21:29] Speaker A: Yeah. So, like most things in aesthetic medicine, these products came originally from a medical problem. So, like, latisse came from glaucoma and recovery complex came from burn victims. And so most of the stuff is originally from regenerative medicine. And so it's really interesting. And even you got to experience this is, it's neat to see things being used in an aesthetic way that you've also seen used in the medical practice.
[00:21:54] Speaker B: Yeah. Really cool. I liked her.
[00:21:56] Speaker A: Yeah, she's really great. And it was so cute, too, because one of the presenters was asking her if her grandkids knew, like, what a big deal she was.
[00:22:03] Speaker B: Yeah.
[00:22:03] Speaker A: And she was like, not at all.
[00:22:05] Speaker B: They literally, they were like, do you know, like, do your grandkids know how cool you are? She was like, no, I make them cupcakes. And I was like, I make, I'm.
[00:22:11] Speaker A: The granny that makes cookies. And that's like all they know. It's like celebrities, like, their kids just don't know.
[00:22:16] Speaker B: She was like a big deal. I mean, she helped formulate TNS, which all of us, like, that's my favorite.
[00:22:20] Speaker A: Product, too, with Fitz, Doctor Fitzpatrick and John Garuda was involved in all of that, too, who, you know, I'm such a fangirl.
[00:22:28] Speaker B: Love.
[00:22:28] Speaker A: He originally helped create color science as well. And Alasdin.
[00:22:32] Speaker B: So thankful for these forefront runners, you know, like, what would we do without these people? I know we'd look older, that's for sure.
[00:22:38] Speaker A: We would definitely look older. I don't know what, I wouldn't want to know what it would be like without them.
[00:22:42] Speaker B: No, for sure.
[00:22:44] Speaker A: But I think it's really cool that they are always, you know, looking to grow and evolve and bring in new and exciting things and that they're not just a me too product.
[00:22:54] Speaker B: They're always looking, they love science, you can tell. I.
[00:22:56] Speaker A: Yes. They're always looking to bring in the next best thing.
[00:23:00] Speaker B: Yeah.
[00:23:01] Speaker A: So I hope hopefully they'll put it in some travel sizes for me so that when we travel, we can.
[00:23:06] Speaker B: That was our request. We kept saying, we're like, no, no, no, we don't want samples.
[00:23:08] Speaker A: They're like, people don't want it. And I'm like, yes, they do. Yes, they do.
[00:23:11] Speaker B: You don't know what the people want.
[00:23:12] Speaker A: Yeah, we know. We know what the people want.
[00:23:14] Speaker B: Literally. They do want that.
[00:23:16] Speaker A: Yeah, yeah. And so, and then too, like, like you said with Allie and the changes that are being made to that, I know that there's a lot of, like, confusion with that and miss, like, not understanding the change and all of that and, you know, like anything, they just want people to be able to try new things and experience new, you know, parts of what they have to offer. And like, anything, you just trial and error, you know, if there's something that doesn't work out with it, they're smart enough to know to pivot and make those changes as they deem them necessary. And, you know, I don't ever, I'm never fearful of change, and so I can always, like, roll with the punches and figure it out. And anytime that you can make something new and exciting and give somebody an opportunity to, to try something that they didn't even know that they needed, I think that's a good thing.
[00:23:57] Speaker B: No, I agree. I agree. And I think that they are such a good partner and partnership with. If something's not working, they're going to make it right. So I think if anything, just give this a chance.
For a listers, I don't think anything changed at all. No, a listers, meaning people who have spent a certain amount of money so you guys can still redeem as normal. But for maybe those who aren't quite there yet, again, like Lacy said, it's just suggesting something new and go down a different avenue, maybe something you didn't think of right.
[00:24:24] Speaker A: And the fact that they give us the opportunity to even give a promotion and discount 100% clients is, like, awesome. So amazing. Like, not everybody does that. We have lots of partners that don't trust me. And so I'm, for one, very thankful that they've given me the opportunity to pass those savings along to our customers. And this. And in fact, like, even our brilliant connections, our online e store, being able to shop for products that you need.
[00:24:48] Speaker B: When we're closed, when it automatically comes.
[00:24:50] Speaker A: To your house, automatically your house, you get a free gift with purchase, you still get your alley points. And if you sign up for auto ship, you get 20% off every single time.
[00:24:58] Speaker B: It's a no brainer.
[00:24:59] Speaker A: Cancel at any time. Yeah, you can schedule an auto ship for like, your staple items, like TNS, ha five, the new collagen, even incorrect, any of those things that, you know, you're gonna be out in 3060 or 90 days, you can schedule auto ship for that. And you get 20% off every time.
[00:25:17] Speaker B: And it keeps you on target because I think a lot of us get behind on. Like, for me, I'm not using products right now, and so naturally, I'm gonna have a little bit more time than usual. But, like, if you are using it how you're supposed to, you should end at a certain point. And so I think it kind of keeps up with that.
[00:25:29] Speaker A: It helps keep you accountable, too, especially specifically for, like, even incorrect. So, like your melanin inhibitors, if you're not using those, and then you're like, well, I can't tell the difference with my discoloration or with my melasma or whatever, but you're not being compliant with your skincare. Well, that's no wonder. So it's not the product that's not working, baby. It's that you're not using it.
[00:25:49] Speaker B: Well, what'd they say this weekend? It's like 80% at home and 20% treatments.
[00:25:52] Speaker A: Yeah.
[00:25:53] Speaker B: At the end of the day, you're not doing your part. You know, you can't expect to have it all together if you're not gonna do your part of that as well.
[00:26:00] Speaker A: And I think they said, too, that the majority of those auto ship. If you're on the auto ship, that pretty much automatically puts you at a list station.
[00:26:07] Speaker B: Yeah, I think they said, like, after a TNS and a lumavi. But, I mean, that's just two products out of a lot, and that's one time purchase, so, I mean, it's definitely worth it.
[00:26:15] Speaker A: Yeah, I think so, too. And, you know, of course, at smart scan, we're white glove service, so if you are interested in signing up for autoship, like I said, you can pause it or cancel it at any time, but we can definitely help you get set up for that. It's super easy, and it's easy to cancel or pause it if you needed to. If you did find yourself in an overabundance of a product for some reason or another, like, you know, you're doing some lasers or something and can't use a specific product at any time, which most of our services, you can still continue your h five and TNS. TNS is going to help heal your skin with those exosomes, potentially.
But they have a lot of really great tools for us and for our patients.
[00:26:57] Speaker B: No, they do. And the fact that they just release cherry.
[00:26:59] Speaker A: Mm hmm. Yeah. So being able to finance your. Your services, like, if you want to get an injectable plan, you need us to help you create a membership for.
[00:27:07] Speaker B: You, for your skincare toxins, for your.
[00:27:10] Speaker A: Skincare products, if you want to get some injectables, but you don't want to pay all upfront. Cherry right now has 0% interest for six months. Yeah. So that's a really great option. It's all done through your alley apps. Yeah, super simple.
[00:27:22] Speaker B: Everyone does afterpay Klarna, et cetera. So it's basically the same thing, but, like, a medical version, if you want.
[00:27:27] Speaker A: It'S interest free for six months.
[00:27:29] Speaker B: Hint, hint.
It's just another way for everyone to have the same opportunity to be able to do these treatments if you want to do them, but not have to, you know, kind of fork it all out at once. I agree. I mean, I think it's awesome to be able to offer that.
[00:27:39] Speaker A: Mm hmm. Yeah. I mean, then we're also getting ready to launch our migraine membership, so we plan to use Allie financing for that, too, so that our patients can get their migraine treatment if they're. If they aren't able to get their insurance to cover it. We're gonna be offering it in house cash pay and including some other fund bonuses with it as well to make it have a little bit of extra added value and to make it more exciting for people to come in and get treated for migraines.
[00:28:05] Speaker B: Yeah. If anyone understands, I promise, prior authorizations. I know insurance can be such a pain in the butt, but it really is gonna be an awesome opportunity for those who either can't get it approved or just don't even want to have to wait for that. So I'm excited about that.
[00:28:17] Speaker A: Or to prevent lapse in treatment options, too. And, you know, doctor Eason has a background in this. Like, literally, that's what she's done for years and years and years. And so she is well versed.
[00:28:28] Speaker B: She does it.
[00:28:28] Speaker A: Migraine treatments. Yeah, she's.
[00:28:30] Speaker B: She does it.
[00:28:31] Speaker A: And the other two doctors will be doing it as well. So I think that that's going to be a really great option for our patients to be able to. To have that to do. For sure. They'll get their therapeutic cosmetic and their facials all at the same time.
[00:28:46] Speaker B: Two for one special.
[00:28:47] Speaker A: Yes. Love it. We love to make things super simple for people.
[00:28:51] Speaker B: Yeah. Continuity. Try to do as much as possible within our realm.
[00:28:56] Speaker A: Well, that's all for now. So thank you so much for joining us on today's smartcast episode, and we'll see you next week.
